Find better products faster on Amazon

Hansel shows you items approved by people you know and trust.

Hansel + Shopping = 😍

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Bring your items

Choose past orders to share privately.


Pick your people

Send your private link to people you trust.


Shop trusted products

See items friends bought when you shop Amazon.

Cut through the clutter

Let your people guide you
to the right products.

Do you feel overwhelmed by the sheer number of products available online? Are you tired of getting duped by fake reviews and influencers? Shop items bought by people you know in real life.


What they say about us

“I had no idea my friends had bought so much great stuff on Amazon!”
Allison O.
“Love how it makes finding great gifts so effortless.”
Monique C.
“My moms group loves seeing what everyone got for their baby!”
Diane T.
“Never would have found my favorite headphones without Hansel showing me the pair my friend Joey bought.”
John A.